Aleksandr Kogan, the chairman of GSR, created an app called “thisisyourdigitallife”, which allows the user to log in with their own data. The app’s main function is to collect the information of all users through Facebook’s API. Kogan allied with Christopher Wylie, a founder of Cambridge Analytica, to use the app to collect data about not only the users, but also about their followers. This data was used to profile tens of millions of peoples’ identities so they could be better targeted for political purposes.
The information leak negatively affected Facebook’s stock, which saw a marked declined of 16% in the months since the scandal was made public. The crisis continues to unfold as investigations work to gather information and new evidence every day. The question is: Can Facebook protect its users’ data or will the crisis be repeated?
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